I then went more specific and focused on movie posters based on the psychological thriller genre, looking at some of the films that I described as being similar to the film that we wanted to make. eg Black Swan, The Secret Window. These posters and many other had the characters face as a primary image either looking right at the camera or just off to the side at the off-screen space. I didn't think this conventional method would work well and so wanted to try a different approach.
In the end I came up with two movie posters. One of which followed the more conventional Main Characters Face method, and the other I chose to do because I thought the image worked well as a subtle implication of the films underlining theme. Despite the similarity of the layouts that I found, I played around with different positions and chose what I thought worked better for the poster.
The conventional poster was inspired by Trance (2013) [D: Danny Boyle]
Mine had slightly less of the picasso element but I really liked the technique of the Trance film poster and thought it would be fun to try and attempt to duplicate it. I thought the coloured sections denoted the characters fragmented state of mind and having the raw emotion of the character on the poster made you pay attention and want to understand his fury.
The second poster I personally preferred as I thought it was a much more simple and stylistic approach, especially in conjunction to the way the film itself is simple. The interlocking hands I though denoted the character trying to keep the two sides of himself together.
The text was chosen because its the standard scriptwriting format and the date is the night of our AV13 screening night. The tagline was hard to conceive as I came up with a few that was either incredibly tacky or too long winded. I eventually decided on this one as it was the most simple and to the point which I think worked well.
I showed the two posters to a range of people to get a general consensus of which they thought was best and why as I know that my view was more than bias.
Making the poster was a simple enough process and not being the slightest bit proficient on Photoshop I chose to put it together on a much simpler software before exporting it as a high quality image to be printed and put up on show for the AV13 night.
The whole AV13 night made me think about how I would market my film if it were being shown in a film festival.
The first thought was something that had been mentioned in one of my sessions over the semester and that was: Who do you want to see your film/Who is your film for? What is your film? I went about answering that question and from there
For this short in particular I would aim to get it shown at Student focused film festivals such as
Exposures Film Festival (which sadly in taking a gap year) and Cinematique! whose ethos is to show student films in a comfortable environment without the worries of entry fees and major competition. It's a way to build up confidence and courage in student filmmakers and their films. It's hosted in June/July in London. In terms of who I want to see my film, I want it to be like minded individuals who I could then form a team with to collaborate whilst doing entry level jobs in the industry. This because the "What" of my film is simply a student film.
I felt that a brochure has too much space for marketing a short 5-7 film, and normally when you go to a festival there will be a programme with information about every film, and so it's about standing apart from that. Instead of a brochure I fashioned a leaflet/flyer that would market the film. I thought this would be more effective to an audience as it's less daunting and easy to hand out. Even if it was stuffed in a bag, you eventually take a brief look at it, as I as well as many others have surely done. And for all those that do discard it there are even more that will take it into account and remember it.
The leaflet still contained all of the necessary brochure information such as: Film synopsis, longer outline, production still and cast and crew details,
The above is a screengrab of my finished product. The one on the left is the front of the leaflet and the one on the right is the back. Being doubled sided meant that I could include all the information in a spacious and easy to read manor. It includes all the elements of a brochure with a few added elements such as contact information and searchable social media.
All this marketing research and making was important as once we leave and are still trying to build a reputable name for ourselves we need to understand how to do all of this in order to reach people.
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